Herschel just launched a Minecraft collab: Shop the limited-edition merch

July 2, 2026 - 00:45

The classic backpack brand Herschel has dropped a new collaboration with the blocky world of Minecraft, and the collection is already flying off the shelves. The line includes backpacks, lunch boxes, and travel accessories that blend Herschel's clean, outdoor-inspired design with the pixelated aesthetic of the popular video game.

Fans can expect subtle nods to the game, like the signature Creeper face and grass block textures, but the overall look stays true to Herschel's minimal style. The backpacks come in several sizes, from a compact daypack perfect for a quick trip to the park, to a larger version built for school or a weekend getaway. There is also a matching lunch bag and a duffel for those who want the full set.

The collection is marketed as a limited run, and early reports show that several popular sizes and colors are already sold out online. Parents looking to send their kids off with a cool new backpack might want to act fast, though some adults are reportedly buying the lunch boxes for themselves. The items are available now on the Herschel website and at select retailers, but with stock disappearing quickly, this might be a short window to grab a piece of the collaboration.