Nintendo considers the $65 video game

February 22, 2026 - 09:25

In a recent investor Q&A, Nintendo President Shuntaro Furukawa addressed the growing industry standard of $70 for new major game releases. While not announcing an immediate price hike for its own first-party titles, Furukawa stated the company will "consider it on a case-by-case basis." This marks a notable shift from Nintendo's historical commitment to holding its flagship game prices at $60, a stance that has become increasingly rare among its competitors.

The discussion highlights the ongoing pressure within the industry to offset soaring development costs. Both Sony and Microsoft have already adopted the $70 price point for their new-generation console exclusives. Nintendo's careful consideration suggests that while the beloved publisher is mindful of value for its fans, the economic realities of modern game development are impossible to ignore. The company emphasized that its primary strategy remains offering unique gameplay and compelling content to justify the value of its products, regardless of the final price point.

Analysts will be watching closely to see if the next major entry in franchises like The Legend of Zelda or Super Mario will debut at the new premium price. For now, Nintendo maintains its flexible stance, keeping all options open for future blockbuster releases on the Switch and its eventual successor.