April 22, 2026 - 00:26

In a major shift for its subscription service, Xbox has announced a substantial price reduction for Game Pass Ultimate alongside a notable change to its content strategy. Effective immediately, the top-tier Game Pass Ultimate plan is dropping from $29.99 to $22.99 per month, a significant cut for subscribers.
This move comes as the company seeks to bolster the value proposition of its flagship service amidst a competitive market. The price reduction applies to new members and will be reflected on existing members' next billing cycle, making the all-inclusive tier, which includes console, PC, and cloud gaming, more accessible.
However, this positive news is paired with a strategic pivot regarding one of gaming's biggest franchises. Microsoft has confirmed that future Call of Duty titles will no longer be available on Game Pass on their launch day. This marks a reversal of the previous policy announced following Microsoft's acquisition of Activision Blizzard. The company stated this decision allows for flexibility in how it brings the blockbuster franchise to the service in the future, though specific plans were not detailed.
The combined announcement signals a recalibration of the Game Pass model, trading immediate access to its largest first-party franchise for a lower monthly entry point for its premium offering.
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